Cision: Showing Your Boss How PR Pays for Itself When Budgets are Tight

Thought this was a good article from Cision that us Nex Genner's should check out. Click on title.

FYI

More to come from my blog. I know I have neglected my baby but I have been quite busy at The Fairmont Royal York.

Stay tuning in.

-Court Bethune

Interesting Article

http://www.marketingcharts.com/television/pr-builds-brand-better-than-ads-for-complex-products-8258/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

The Joy of TweetDeck

With new Adobe Air products showing up everyday that are making applications such as Facebook, Flickr, and news updates that much easier, it is great to see TweetDeck doing the same for Twitter.

TweetDeck is an Adobe Air desktop application that aims to evolve the existing functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.

TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets. The default columns can contain All Tweets from your timeline, @replies directed to you and direct messages.

I'm sure most tech saavy user is aware of TweetDeck but I'm sure there are a lot of students in the PR/Communications field that are not. It is important to discover these applications because when grads are looking for a job in the spring and are competing with other students who may be on the "up and up" with these applications, you may be left out in the cold.

Check out the TweetDeck site for more information.

Importance of Social Media in Post Secondary PR Programs

Over the last 4-5 years, as we all know, social media has been dominating the PR industry. Whether it be from blogs, pod casts, forums, or agencies and corporations bringing a more online approach to how they brand their clients. It is time for college PR programs to embrace social media in the same way.

I am now in my third and final year of Humber College's Public Relations Diploma Program and aside from a guest speaker, a social media release, and a few PR websites written on the chalk board we have not discussed social media.

Now I understand that it costs money to implement new programs, but all of the courses being taught, whether it be marketing PR, writing lab, or international communications to name a few, can discuss the relevance of social media within these realms. This next generation of PR practitioners need to understand an employer's expectations when it comes to social media.

I try and keep myself as in tune as possible with what's out there. It's those running post secondary PR programs that can no longer keep their heads in the sand. It's time for us to genuinely meet the expectations of industry employers.